When I wrote this article, I'm guessing 99% of you people reading this came from Facebook.
You read the attractive title, and decided that this was worth your time. The average 14-year-old reads 250 words a minute. This article is 1000 words. It should take you 4 minutes to read it.
The title was kind of a clickbait. I did a lot of research on writing such headlines. You probably know a few Facebook pages that do something similar. You still click them anyway, and I don't blame you.
I won't deny it. To this day, I still procrastinate on the Facebook News Feed. Just nowhere near as much, and whenever I'm on it, I enjoy and inform myself much more. I procrastinate productively.
You heard me right. Your News Feed is filled with many types of content. These types of content vary by the value they bring to you.
If you master your News Feed, you'll get a higher value-per-minute on Facebook. Some of your extra value-per-minute might have transferable effects on your career development, creativity, hobbies, passions, personal growth, and meme appreciation.
The News Feed can be mastered in three simple steps, taking around half an hour. Here's the short version:
Step 1: Unlike garbage Facebook pages, and unfollow annoying friends
Step 2: Like quality Facebook pages, and "see first" from cooler friends
Step 3: Like a lot of content from your newfound pages and cooler friends
Step 1: Unlike and unfollow bad stuff
I'm probably causing controversy with this image. I admit when used to I followed these pages, I found their content kind of entertaining sometimes (keyword: kind of).
However, they have this in common: you will struggle to say that their posts actually reflects their titles. Or that they give you excellent value-per-minute.
There are better ways to entertain and inform yourself on your News Feed.
Here are 5 possible question to ask when considering whether to unlike or unfollow something on Facebook:
1. Am I genuinely learning or being entertained at an acceptable level?
2. Am I feeling unnecessary anger or sadness over their posts?
3. Is their political agenda too biased?
4. Can I talk to others about this in a conversation without being basic?
5. Would others appreciate this on their News Feed if I shared it?
When you've decided a page or a friend is not giving you your value-per-minute, this is what you do:
If you're on your PC: On your Facebook News Feed, hover to the name of the Facebook Page. You'll see a Like button. Click it to unlike. Repeat until you feel freed from the chains of social media distraction.
Unfriending people based on the things they share is not very nice. So for friends, hover your mouse to their name. Hover to "Following". Click "Unfollow *Friend's Name*".
If you're on your mobile: Click the Facebook page or friend's name. This redirects you to their page or Timeline. You'll be able to unlike or unfollow them easily from here.
Step 2: Like and see good stuff first
You're now no longer mastered by Facebook. If you're satisfied with that, you can enjoy the outdoors and stop reading here 😉 If you want to master Facebook, read on.
After optimising my News Feed, I accidentally found my passion in Education Technology after stumbling upon this exact article on TechCrunch. I wasn't even actively looking at education at the time. In fact, I wasn't even sure of my general career direction.
When I unliked all those pages on Facebook, the first thing I wanted was to "be amazed by the wonders of the world". At the time it was October 2016. The U.S. presidential elections were at their final stage. The second thing I wanted was to "stop the diarrhea of alternative facts".
Begin searching for pages using Facebook's search bar. Once you find your page, click on the page name. You will be redirected to their homepage. Like the page. Immediately afterwards, right below the basic information of the page, you will be recommended similar pages to follow.
It wasn't long until my News Feed was filled with cool technology, next-generation architecture, travel stories, startup culture, psychology facts, indie musicians, the digital revolution, and premium-grade memes.
I'm certain yours will be equally inspiring.
You probably have friends that regularly share exceptional content, be it great advice, good quality news, or dank memes. Maybe they're a close friend. You should "see first" from them not to stalk them, but because you appreciate what they share.
It's the same steps as unfollowing them, except the last step.
If you're on your PC: Hover your mouse to your friend's name. Hover to "Following" at the bottom. Click "See First".
If you're on your mobile: Go to your friend's Timeline. Tap "Following". Tap "See First".
Step 3: Keep liking good stuff
This last step is the easiest. Once you've liked and "See First" from your desired pages and Facebook friends, hit the Like button on their posts, and if they post an article, click the link. This tells Facebook that you want to see more of this type of content on your News Feed.
Facebook will begin detecting and figuring out what type of content you like. They'll start ranking certain types of content over others.
It's like an "echo chamber", but with minimal politics. Displaying only content you truly care about.
Most people feel uncomfortable with the word "echo chamber". Every now and then, go through the pages you like. See which ones are not getting enough attention on your News Feed. Repeat step 3 until they do.
Go take action now
Very soon, your News Feed will be full of posts by pages and friends you actually want to hear more about. Your value-per-minute would increase dramatically. You will have transformed from a procrastinator, into at least a productive procrastinator 😉
And maybe, you might accidentally discover a great passion just like I have.